It’s best practice to add your donate button to the header of your homepage. Place your donate button in a prominent position. As you place your donate button on your website, you should check that its size, color, font, and usability are mobile-friendly.ģ. Many of your supporters and donors will access your nonprofit website using their mobile devices. Make sure your donate button is mobile-friendly. You should also ensure your button’s color is one of your nonprofit’s brand colors. You can use this tool to identify high-contrast colors.Īlso, as much as possible, you should avoid surrounding the button with images so it doesn’t get lost in the background. When placing a donate button on your website, you need to make sure its color is very distinct from the colors of the elements around it. Use high-contrast colors for donate buttons.Ĭolor contrast ratio is a term used to describe the difference between two colors. Here are five best practices to consider when adding a donate button to your website: 1. To ensure your donate button captures the attention of your nonprofit website’s visitors, you need to take specific steps so that it can stand out. 6 Best Practices for Adding a Donate Button to Your Website By placing your donation button on multiple platforms, you can boost the visibility of your donation page and encourage more people to give to your causes. ![]() In addition to your website, it is recommended that you add your donate button to other digital platforms that may be used for fundraising purposes, such as your fundraising emails, Youtube Channel, and Instagram, Facebook, and Twitch profiles. You should also make sure the header, where you’ve placed your donate button, isn’t static, i.e., it should still be visible while visitors scroll through the page. The button should stand out (in color and size) from other elements of the header and page. If your nonprofit doesn’t have a donate button on its website, your audience may find it challenging to navigate to your donation page or form.įor best results, nonprofit organizations should ensure their donate button is placed on the header of their website’s homepage. It is a consistent, recognizable way for organizations to ask potential donors for gifts. }).A donate button (or donation button) is a button on a nonprofit’s website that, when clicked, takes donors and supporters to a donation page or donation form so they can contribute to the organization. business: 'YOUR_LIVE_EMAIL_OR_PAYERID', Hosted_button_id: 'YOUR_LIVE_HOSTED_BUTTON_ID',
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