Hope this helps with this ever burning social media question. If it is worth knowing, then your audience will engage with your content, and share / like / comment the devil out of it. Is It Worth Knowing? – Those 4 words should be engraved in the content area of your brain. Anything that isn’t trying to force your services down your client’s throat.ģ. 3 things about your firm and 7 about something else e.g. ![]() Create content aimed at your audience but use the 3 in 10 rule. Understand when your audience engage with content, this will give you an idea of time.Ģ. This way you can understand what content works and what doesn’t. Measuring the engagement is more important than understanding what time to post a tweet or blog. So long as the content engages them, they’ll click to read more, whether its morning, noon or night. They could be eagerly reading Facebook posts before work. Your client could be a night owl, scrolling their Twitter feed at 1am. If it is worth knowing, then it doesn’t matter when you post your blog or tweet. The truth is, it all comes down to your key content. But what if you share a piece of content that everyone goes crazy about in the afternoon? Working within the legal industry, you could argue early morning is the best time to tweet. ![]() “Post at 6:30pm, that’s when most people get home!” “No no, post at Elevensies and 3pm – when your clients should be working but are procrastinating.” “Post at lunch, when your clients are on a break!” There are a thousand articles out there that contradict each-other: For example, if you have clients who work late shifts such as doctors or taxi drivers, trying to keep up with their ever-changing shift pattern with social media will be near impossible. There are too many variables to consider. The very simple answer to this is…there isn’t a specific time. This is a question I get every time I talk about Social Media.
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